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Risk Issues And Crisis Management: A Casebook of Best Practice (Pr in Practice)

Michael Regester. Risk Issues And Crisis Management: A Casebook of Best Practice (Pr in Practice) Authors:Michael Regester.
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Year:2005
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Price:2966 rub.
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Book Summary:
Book DescriptionIn todays complex environment, organizations have to understand and respond to rapidly shifting public values, rising expectations, demands for consumer input and an increasingly intrusive news media. Its especially important to understand the issues when things go wrong. Crisis Management in Public Relations shows how issues and crises can be handled successfully and effectively with a minimum of damage. It includes examples, cases studies and models to show how complex crises have beenhandled in practice, providing essential reading for management, communications and public relations people. Published in association with the Institute of Public Relations Practical and action oriented Subject of vital concern to most businesses

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